Itaú MoWeek Invierno 2012 (Fall/Winter 2012)

Para este 2012 me propongo (realmente) publicar más contenido uruguayo. Se que siempre lo digo pero ésta vez prometo hacerlo. La moda en Uruguay está creciendo a pasos agigantados y cada vez más surge excelente material que merece ser difundido. Hoy les presento, con gran emoción, la nueva campaña de Itaú MoWeek.

Itaú MoWeek es la semana de la moda de Montevideo y el 20, 21 y 22 de abril se va a celebrar la cuarta edición (Invierno 2012). En esos días se presentarán numerosas marcas y diseñadores uruguayos tanto en pasarela como en showrooms. Si vivis en Uruguay es un evento que no te podes perder y si tenés la oportunidad de estar por éstos lados en esa fecha recomiendo visitarlo.

Arriba publiqué la foto de la nueva campaña, que, en mi opinión, es la mejor que se ha hecho en éstas cuatro ediciones. La modelo es Katharina Kaminski (actualmente en Paris con Angels & Demons) y las prendas son de Valevaluchi, una de las diseñadoras uruguayas más talentosas.

Si quieren conocer más sobre Itaú MoWeek pueden entrar a la página oficial www.moweek.com.uy

This year I want to start posting more about uruguayan fashion. I know I always say that but this time I promise I will. Uruguayan fashion is developing really fast and so there's constantly new excelent material that deserves to be shown. Today I want to present, with lots of excitement, the new Itaú MoWeek campaign.

Itaú MoWeek is Montevideo's fashion week and on april 20, 21 and 22nd we will be celebrating its fourth edition (Fall/Winter 2012). In those days several uruguayan brands and designers will be showing off their new colections on the runway or showrooms. If you live in Uruguay, you can't miss this event and if you have the opportunity to be in town during those days I highly recommend you visiting Itaú MoWeek.

Above you can see a picture from the new campaign, that, in my opinion, is the best one from the four they've done. The model is Katharina Kaminski (currently in Paris with Angels & Demons) and the clothes were made by Valevaluchi, one of the most talented designers Uruguay has.

If you want to know more about Itaú MoWeek you can go to the official site: www.moweek.com.uy

Campaña Itaú MoWeek edición Otoño-Invierno 2012
Fotografía: Tali Kimelman
Dirección de arte y estilismo: Rosario San Juan
Modelo: Katharina Kaminski
Diseño de vestuario: Vale Valuchi
Peinado: Leo Méndez para Cromo
Maquillaje: Natalia Sastre con productos de San Roque
Coordinación: Josefina Benas

Equipo de Itaú MoWeek Invierno 2012
Dirección: Carina Martínez
Gerencia: Roberto Paullier
Prensa y comunicación: Mónica Zanocchi, Natalia Jinchuk y Augusta Adriasola por Estudio Couture
Dirección de desfiles y estilismo: Rosario San Juan
Producción: Joaquín Pastorino y Florencia Domínguez
Equipo desfiles y estilismo: Josefina Benas y Natalia Torterolo
Diseño gráfico: Javier Pastorino para Oh-My Web

Uruguay's got talent

I have to admit that I was never a fan of uruguayan fashion. Actually, I never paid much attention to it. But ever since I've been working in the busness, I realized that there is a huge amount of incredibly talented designers here. And so, I was very honored to be part of MoWeek, Montevideo's new fashion week. It's third edition took place on October 21st, 22nd and 23rd, and in my opinion it was the best one so far. Lots of young independent designers and more established brands took over the catwalk and showrooms.

Tengo que admitir que nunca fui fanática de la moda uruguaya. En realidad, nunca le presté mucha atención. Pero desde que comencé a trabajar en el medio me di cuenta de la cantidad de talentosos diseñadores que tiene este país. Así, fue un honor formar parte de MoWeek, la nueva semana de la moda de Montevideo. Su tercera edición fue el 21, 22 y 23 de octubre, y en mi opinión fue la mejor hasta ahora. Muchos diseñadores independientes y marcas más conocidas se encontraron en la pasarela y los showrooms.

Grupo 134, hailing from Argentina, the brand showed an incredible collection which mixed black, white and stripes all in amazing outfits that were masculine and femenine at the same time. it sort of reminded me of the movie A Clockwork Orange, specially the hats (loved them!)

Vale Valuchi's show was a very interesting experience. It was way more than a fashion show, it was a mixed of feelings. i sat the whole time there amazed by all the amazing designs and couldn't stop thinking that I wanted every single piece. Here's the future of uruguayan fashion.

Penny Lane is the brand that all the cool kids want to wear. In my opinion one of the most original and talented young designers around, Penny Lane showed a collection inspired on the 70's.

What's not to love about Bellmur's collection? The setting was awesome. The music was great. The clothes were amazing. If I have to summerise it in few words, the collection was for a high-class bitch, a sofisticated one.

The thing about Lemon is that they sell clothes for the everyday woman. Although I felt like I already knew the collection by heart, i have to admit that the show was fun and the styling was nice, specially with the hair and make-up.

Last but not least is Punta Carretas's Lúmina. This show is sort of a MoWeek trademark, as it has been on the schedule ever since the first edition. This season was particulary beautiful, as the show was inspired on a group of very influential women.

PHOTOS/FOTOS: 

PAZOS-LANDARIN PARA ITAÚ MOWEEK